There is no (Kein, Zero, Null) sugar or flavor added to this product. It is designed specifically for those finicky on calories. You can eat it or better still use it to cook that succulent chicken you have been craving for. Plain Probiotic Yoghurt is good for V-health, facials, weight loss and much more. Just because there is no sugar does not mean this product does not have a character! It is rich, creamy and a healthy choice for a lot of people who are health conscious and counting on the calories.